Erik Harry Høydal
From the first idea to the thing people use.
AI product, platform and change in complex organisations.
Nine years in global medtech, then Chief Strategy Officer in a Norwegian healthcare chain. Co-inventor on an AI patent. Independent through EHBH Consulting since January 2026.
EHBH Consulting, Oslo
Now
Independent, through EHBH Consulting
Since January 2026 I work independently for my own clients. That can be the story and training behind a launch, a product, process or business model that needs rethinking, or an honest read of a competitor or a market.
I am probably most useful early, while something is still unclear: zooming out, looking at the problem from a few angles, pulling out the essence and finding a way forward that does not have to follow the paved path. I have also spent many years as the link between R&D, marketing and executive management.
Engagements run as a standing arrangement over months, or as a scoped piece with a deliverable and a date. Norwegian and English, from Oslo, working across Europe.
Commercial and AI-enablement advisory
Global medtech group, across two of its brands
Product, process and business model work
Norwegian healthcare chain
Competitor and financial analysis
Nordic arm of a global industrial group
Selected work
Two that show the pattern
An AI assistant that learned to ask
Initiated and co-invented a patented deep neural network assistant that personalises a medical device in real time. Launched globally in 2019, now standard across the premium range.
A platform launch across 125+ countries
End-to-end ownership of the company's largest product launch, from user research on three continents to rollout in more than 125 countries.
How I work
Three things, in order
See the whole picture
Start with a clear image of the best possible outcome. That picture turns guessing into navigation.
Find the path of least resistance
Change sticks when it is easier than the current state. Find the point where doing it the new way becomes the natural thing to do.
Make it real
Strategy is worth something once it reaches the people it was meant for. That means getting it specific enough to act on, and staying close while it lands.
Things I've built
Four I built and keep running
These are mine, not client work, and I am not selling them here. An idea gets honest the moment you have to make it run, so I make them run. Anything at real scale takes a team, but building the small version myself is the fastest way I know to stay current on what these tools can actually do, rather than what they are said to do.
About
The short version
For nine years I worked in global medtech, first at Siemens and then in the group its hearing business became part of. Twelve thousand people, products in more than 125 countries, based at the headquarters in Erlangen and later in Denmark.
I initiated and co-invented a deep neural network system that personalises a medical device to each user in real time, now a standard feature across the premium range, one of three named inventors on the patent. I owned product launches end to end, and gave talks in Prague, Cancún, Tokyo, Munich and Oslo.
Before medtech I worked clinically, with a master's in clinical health science, and before that I sang in a band and put out a couple of records. That never really left the work, and somewhere in there it also produced a peer-reviewed paper on hearing loss in rock musicians.
From 2023 to 2025 I was Chief Strategy Officer in a Norwegian healthcare chain, rebuilding the brand and the patient journey through the cost-of-living crisis.
Now I work independently through EHBH Consulting, mostly on long-horizon questions: where something is going, and what to do about it now.
Education
- 2026Digital transformation, master level, NTNU
- 2025Innovation management, Erasmus University Rotterdam
- 2021Digital disruption, Cambridge Judge Business School
- 2021Mini MBA, brand management, Marketing Week
- 2015MSc, Clinical Health Science, NTNU
Oslo, Norway.
Let's talk.
Best way in is an email with what you are trying to work out. I answer properly or I say it is not for me.
consult@erikharry.no